Digital Event Horizon
Global brands like Coca-Cola, Moët Hennessy, Nestlé, and Unilever are leveraging AI and 3D content generation to transform their marketing efforts, delivering personalized, brand-accurate content at scale and speed. Discover how these companies are using innovative marketing solutions built on NVIDIA Omniverse to accelerate content creation and streamline marketing workflows.
Global brands are using AI and 3D content generation to deliver personalized, brand-accurate content at scale and speed. The open framework Universal Scene Description (OpenUSD) is helping teams overcome traditional challenges in content creation. Companies like Coca-Cola, Moët Hennessy, Nestlé, and Unilever are adopting innovative marketing solutions built on NVIDIA Omniverse. These AI-based solutions have accelerated content generation for advertising and consumer engagement by up to 100%. The impact of these technologies can be seen across various industries and marketing workflows. NVIDIA Omniverse is enabling global brands to streamline their marketing workflows, ensuring creative consistency across every channel.
The marketing landscape has undergone a significant transformation with the advent of artificial intelligence (AI) and 3D content generation. Global brands are now harnessing these technologies to deliver personalized, brand-accurate content at scale and speed, streamlining their marketing workflows and ensuring creative consistency across every channel.
One of the key players in this revolution is Universal Scene Description (OpenUSD), an open and extensible 3D framework that is helping teams overcome traditional challenges in content creation. By leveraging OpenUSD, global brands are able to create, manage, and deliver high-quality content more efficiently than ever before.
Companies such as Coca-Cola, Moët Hennessy, Nestlé, and Unilever have already begun to adopt innovative marketing solutions built on NVIDIA Omniverse – a platform for developing OpenUSD applications. These AI-based solutions have dramatically accelerated content generation for advertising and consumer engagement.
For instance, Moët Hennessy has boosted local responsiveness by scaling over 3 million content variations globally, at double the speed. Nestlé has reduced time and costs associated with advertising by 70% by scaling digital twins. Unilever's content imagery is being created 2x faster and at half the cost of traditional methods, leading to 100% brand consistency and quicker content creation.
The impact of these technologies can be seen across various industries and marketing workflows. Accenture Song used OpenUSD in Omniverse to launch an AI-powered content service for Nestlé, while SKAI Intelligence debuted the world’s first end-to-end, retail-focused AI-generated content production pipeline built entirely on NVIDIA Omniverse. Katana Studio has also utilized NVIDIA Omniverse to streamline automotive marketing for Nissan, significantly reducing asset creation timelines and costs.
Another company, INDG, developed a software-as-a-service platform called Grip on NVIDIA Omniverse and OpenUSD, empowering global brands like Moët Hennessy and Coca-Cola to produce high-quality, brand-consistent content across markets. Grip relies on rules-based AI, NVIDIA RTX GPUs, and the NVIDIA AI Enterprise software platform to ensure brand consistency across diverse markets.
Unilever, in collaboration with Collective World, is using Omniverse, OpenUSD, and photorealistic 3D digital twins to accelerate content production. The company's new content-creation workflow, powered by real-time 3D rendering, has cut production timelines from months to days, halved costs, and enabled consistent brand experiences across markets.
Monks, a digital-first marketing and technology services company, is also using Omniverse and OpenUSD to drive hyperpersonalized and collaborative product experiences. The technologies allow Monks' services to empower brands to virtually explore and customize product designs in real time.
As the use of AI and 3D content generation continues to grow, it's clear that these technologies are revolutionizing the marketing landscape. By harnessing the power of NVIDIA Omniverse, global brands can deliver personalized, brand-accurate content at scale and speed, streamlining their marketing workflows and ensuring creative consistency across every channel.
Related Information:
https://www.digitaleventhorizon.com/articles/The-Rise-of-Personalized-Advertising-How-Global-Brands-Are-Leveraging-AI-and-3D-Content-Generation-to-Transform-Marketing-Efforts-deh.shtml
https://blogs.nvidia.com/blog/personalized-advertising-ai-3d-content-generation/
Published: Wed Jul 23 09:02:47 2025 by llama3.2 3B Q4_K_M
