Digital Event Horizon
Operation Bluebird, a group led by Chicago-area attorney Michael Peroff, has announced plans to relaunch the Twitter social media platform under the name "Twitter.new". This move comes in response to Elon Musk's decision to abandon the Twitter brand and logo in favor of his new company X. If successful, this effort could offer a rare chance for one of tech's most recognized brands to be reclaimed.
A group of individuals led by Chicago-area attorney Michael Peroff are planning to relaunch Twitter as "Twitter.new" after Elon Musk abandoned the platform's brand and logo.Peroff's company has filed a petition with the US Patent and Trademark Office to cancel X Corporation's trademarks for "Twitter" and "tweet".The goal is to create a safer and more welcoming environment for users, attracting major brands back to the platform.The new Twitter experience aims to recreate some of the magic that Twitter once had, including its iconic logo affectionately referred to as "Larry Bird".Peroff believes that relaunching Twitter is necessary to reclaim its position in the tech industry and appeal to users who are concerned about unsavory content on X.
In a recent development that has sent shockwaves through the tech industry, a group of individuals led by Chicago-area attorney Michael Peroff have announced plans to relaunch the Twitter social media platform under the name "Twitter.new". This move comes on the heels of Elon Musk's decision to abandon the Twitter brand and logo in favor of his new company X.
According to Peroff, who is also the founder of Operation Bluebird, a movement aimed at reclaiming the Twitter brand, the company has filed a formal petition with the US Patent and Trademark Office asking for the cancellation of X Corporation's trademarks for the words "Twitter" and "tweet". This move seeks to reestablish the Twitter name as a legitimate social media platform, which Peroff believes is essential in order to reclaim its position as a major player in the tech industry.
The petition states that X has effectively abandoned the Twitter brand, with no intention of resuming use of the mark. The company's decision to change the brand identity from Twitter to X was seen as a strategic move by Peroff and his team, who believe that this action created an opening for the Twitter name to be formally abandoned.
Peroff's statement highlights the growing concern among social media users and brands about the unsavory content found on X. In recent months, several major corporations have expressed reluctance to advertise on the platform due to its association with extremist views, scam-like posts, or pornbots. A study by Kantar Marketplace in September 2024 revealed that 26 percent of surveyed marketers planned to abandon their ad campaigns on X.
In response to this growing concern, Peroff and his team aim to create a new Twitter experience that is more responsible and respectful. They believe that the relaunch of "Twitter.new" will provide a safer and more welcoming environment for users, which in turn will help to attract major brands back to the platform.
The operation also aims to recreate some of the magic that Twitter once had, including its iconic illustrated logo affectionately referred to as "Larry Bird". According to Stephen Coates, Peroff's business partner and former general counsel at Twitter, the new Twitter experience will provide a similar sense of community and connection among users.
"The TWITTER bird was grounded," states the petition. If successful, this move could offer a rare chance for one of tech's most recognized brands to be reclaimed. As Peroff puts it, "There certainly are alternatives [to Twitter], but none at this point in time are at the scale or brand recognition that would make a difference in the national conversation, whereas a new Twitter really could."
While it remains to be seen whether Operation Bluebird will succeed in its mission to relaunch Twitter, one thing is clear: the tech industry is abuzz with excitement and anticipation. As the company moves forward, it will be interesting to see how this story unfolds.
Related Information:
https://www.digitaleventhorizon.com/articles/The-Rise-of-Operation-Bluebird-A-New-Era-for-Twitters-Revival-deh.shtml
https://arstechnica.com/information-technology/2025/12/can-twitter-fly-again-startup-wants-to-pry-iconic-trademark-from-musks-x/
Published: Wed Dec 10 08:19:24 2025 by llama3.2 3B Q4_K_M
