Digital Event Horizon
NVIDIA's powerful generative AI capabilities are being utilized by startups like FITY, a company that specializes in creating innovative cooling products. With the help of NVIDIA's RTX-powered technology, FITY founder Mark Theriault is able to produce high-quality designs quickly and efficiently, thanks to his use of software tools like ComfyUI. Learn more about how generative AI is revolutionizing creative workflows.
Mark Theriault founded FITY, a startup company that creates clever cooling products using generative AI. Ai enabled him to produce high-quality designs quickly and efficiently, tailoring his images for specific needs. NVIDIA's Plug-in: Project G-Assist offers developers the chance to build custom plug-ins for AI capabilities and win prizes. FITY now uses NVIDIA GeForce RTX 5050 laptops with powerful hardware for running generative AI models like ComfyUI.
Mark Theriault, founder of FITY, a startup company that specializes in creating clever cooling products, such as cold drink holders with freezable pucks to keep beverages cold for longer without the mess of ice. Founding a consumer product company from scratch was a tall order for a single person. Going from preliminary sketches to production-ready designs was a major challenge. To bring his creative vision to life, Theriault relied on AI and his NVIDIA GeForce RTX-equipped system. For him, AI isn’t just a tool — it’s an entire pipeline to help him accomplish his goals.
Theriault's use of generative AI has greatly impacted his workflow, enabling him to produce high-quality designs quickly and efficiently. He utilizes ComfyUI, a software that allows users to have granular control over every step of the generation process, from prompting to post-processing. This level of customization is ideal for advanced users like Theriault who want to tailor their images to specific needs.
The use of NVIDIA's Plug-in: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites developers to explore AI and build custom G-Assist plug-ins for a chance to win prizes. Save the date for the G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities and fundamentals, and to participate in a live Q&A session.
In addition, NVIDIA's GeForce RTX 5050 laptops are now available at retailers worldwide, starting at $999. These laptops feature 2,560 NVIDIA Blackwell CUDA cores, fifth-generation AI Tensor Cores, fourth-generation RT Cores, a ninth-generation NVENC encoder and a sixth-generation NVDEC decoder. This combination of hardware provides the performance necessary for running generative AI models like ComfyUI.
Theriault's experience with FITY is an excellent example of how generative AI can be used to revolutionize creative workflows. His use of NVIDIA RTX-powered technology has enabled him to create high-quality designs quickly and efficiently, which has been essential in bringing his creative vision to life.
Related Information:
https://www.digitaleventhorizon.com/articles/The-Power-of-Generative-AI-How-NVIDIA-RTX-Powered-Technology-is-Revolutionizing-Creative-Workflows-deh.shtml
https://blogs.nvidia.com/blog/rtx-ai-garage-fity-flex-flux-comfyui-stable-diffusion/
Published: Thu Jun 26 11:10:19 2025 by llama3.2 3B Q4_K_M
